In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing copy needs to be concise and clear.
Your friends can be a helping hand when you are testing out your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Mobile platforms that are designed as standalone also need home bases to be successful. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Your business should not rely on a mobile platform alone.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Use common courtesy.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They could recommend it to friends and family, which will increase your customer base.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Try using dedicated short code. You will pay more, but your brand will be protected. You may also derive a bit of legal coverage from its use.
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.
It is important to do research about your potential audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Are they primarily computer users or mobile device users? What type of operating systems do they use on their phones? Find out all you can about those you wish to reach, so that you can reach them.
Now that you’ve read these tips, it’s possible to understand what is needed to be a superb mobile marketer. Remember that learning new information is only the first step. The next step is proper application of the knowledge. If you keep these things in mind, you’ll be able to refine your goals and succeed in promoting your business.
Be sure to visit our friends at SIVA Marketing.