Mobile marketing is an extremely lucrative and profitable endeavor, or it can be a source of supplemental income. The tips offered here will keep you up to date on what you can do to see success in mobile marketing.
Don’t just send messages to your customers out of the blue. Always make sure that what you’re messaging them about is relevant and important. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Especially when it comes to your mobile website, you must remember that less is more. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing demands short, concise, and direct messages to consumers.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
No matter what medium you use to access your customers, remember that they are people, just like you. Act appropriately.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There are a ton of things you can put in your app.
You should link your website to your social media site to get more exposure. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
You should remember that Internet navigation is a lot harder on a mobile device. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Mobile websites should use search engine optimization techniques just as larger websites do. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Split test the mobile capabilities your site. Testing is important so you know that people can use your website. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Keep whichever page is more successful.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. Customers may feel angry about the amount of texts they are receiving. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. This is a great way to build up your brand loyalty.
Make sure the maps you use on your website will also work with mobile devices. There are a lot of people that rely on mobile devices for getting navigational directions. Be easily accessible. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Consider using an external link to a known site, like Google maps, for your customers.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Mobile marketing is not brain surgery, but there a few things to consider. You need to work at it, but the rewards are definitely worth the effort. If you apply the guidelines from this article, you are one step closer to increased sales and profits.
Be sure to visit our friends at SIVA Marketing.